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Section

Backend Configuration (Admin side)

Panel

    • Enable: Option to disable/enable the Digital Marketing Campaign Tracker extension feature.
    • Cookie Consent Based Tracking: Select "Yes" if you would like to enable tracking cookies.
    • Cookie Life in Days: Set a positive integer value to validate the lifespan of the cookie in the campaign tracker extension.
    • Campaign Track For: Select the pages from the list where you would like to implement tracking for the campaign.
    • Store View: Select the store view from the list where you would like the campaign tracker to be implemented.

Panel

  • Enable Email : Option to disable/enable the email feature for the module.
  • Email From: Select an option from the drop-down list for the email sender.
  • Email To :Set the email address of the administrator who will send emails to customers.
  • Email Template: Option to select the suitable templates for the email template from the drop down list.

Panel

  • Enable Clear Logs: Select "Yes" to clear logs
  • Click Here: Click the "Clear Logs" button to remove the logs.
Panel

  • Default Chart: Select the default chart option from the drop-down list for chart representation.
  • Default Chart Period: select the default chart period option from the drop-down list for chart validation.
  • Is Chart Multi Color: Choose whether the chart color should be displayed in multiple colors or not.
  • Default Chart Color: Select the color for the default chart for chart representation..


Section

Backend Functionality

Panel

Dashboard

Panel

  • The admin can access the comprehensive report within the Dashboard and utilize various filtering options to analyze the data effectively. This capability allows for tailored insights, enabling the admin to focus on specific metrics and trends relevant to their needs.

Advance Dashboard 

Panel

  • The Advanced Dashboard enables the admin to access comprehensive reports on campaigns, including detailed information about each campaign's performance and the associated customer names. This functionality allows for more informed decision-making and enhanced tracking of campaign effectiveness.

Realtime Logs

Panel

  • The Real-Time Logs grid displays a comprehensive overview of active campaigns, along with detailed information pertaining to each campaign. This includes metrics such as campaign id, UTM Source, and many other associated details, allowing for efficient monitoring and management of ongoing activities.

Source Wise Sales Report

Panel

  • The admin has the capability to view and export source-wise sales reports. This feature provides a detailed breakdown of sales data categorized by various sources with the customer details, enabling the admin to analyze performance across different channels


Panel

Medium Wise Sales Report

Panel

  • The module allows the admin to view and export medium-wise sales reports. This functionality provides a detailed analysis of sales performance categorized by different marketing mediums with customers details , facilitating informed decision-making and strategic planning.

Campaign Wise Sales Report

Panel

  • The admin can also filter and export reports on a campaign-wise basis. This functionality allows the admin to isolate specific campaigns, offering detailed insights into performance metrics, including customer information and order amounts. By analyzing these comprehensive reports, the administrator can make informed decisions and enhance overall campaign effectiveness.




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