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Backend Configuration (Admin side)



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  • Enable: Set "Yes" to enable the GA4 with GTM module/extension. It will enable GA4 tracking for your store. 
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  • Please find API Key in the Google Analytics 4 Panel >> Admin Settings >>Data Stream >> Choose the required data stream >> Measurement Protocol API secrets >> Generate a new API secret key and copy the value into this field.
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  • Note: If set to "Yes", GA4 tracking will not start until customer accepts cookie consent.
  • Associated Google Account: Enter your Google email to identify the associated GA4 account.
  • GA4 API Keys: Enter the AI key that you generated from the Google Analytics 4 Panel
  • Cookie Consent Based Tracking: Enable/disable GA4 tracking for customers.
  • Strict Domain Tracking: Option to enable/disable strict domain tracking.
  • Domain: You can add the domain name for the Ga4 tracking.


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  • GTM Javascript JavaScript Head Code: Provide GTM Javascript JavaScript Code here with your unique GTM tracking ID.
  • GTM Non-JS Body Code: Provide GTM Non-Javascript Code here with your unique GTM tracking ID.


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  • Note: If set to "Yes", GA4 tracking will not start until customer accepts cookie consent.


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  • Account ID: Provide GTM Account ID. 
  • Container ID: Provide GTM Container ID.  
  • Measurement ID: Provide GTM Measurement ID. 


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  • Product Identifier: Select Product Identifier as either SKU or ID to share with Google Analytics. 
    • SKU - Magento Product SKU will be shared with GA4 APIs 
    • ID - Magento Product ID will be shared with GA4 APIs
  • Currency: Select currency as either Base Currency or Store Currency to share with Google Analytics. 
    • Base Currency: Magento Store's Base Currency will be shared with GA4 APIs
    • Store Currency: Magento Store's Store Currency will be shared with GA4 APIs 
    • Example: 
      • Magento Store Base Currency is USD, and Store Currency is GBP. If your GA4 Panel shows USD currency, then select Base Currency, but if your GA4 Panel is configured to show data in GBP, then select Store Currency in MageDelight GA4 currency configurations. We assume that you have multi-currency enabled in Magento as USD and GBP (Store View). 
  • Enable Brand: Select "Yes" to enable the brand. It will share values as Brands with GA4 APIs. 
    • Brand Attribute: Provide Magento Attribute to share values with Google Analytics as Brands. I.e., Magento Product Attribute "brand" can be set as GA4 brand. 
  • Enable Product Variant: Select "Yes" to enable the product variants to be shared with GA4 APIs. 
    • Child vs Parent: If Child shared, then Child Products information will be shared with GA4 APIs else, Parent Products information will be shared with GA4 APIs. It will be helpful with Magento configurable products. I.e., Parent SKU "MT11" and child SKU "MT11-S-Blue" is set in Magento. For Parents, it will share MT11, but for child SKU, it will share "MT11-S-Blue" with GA4. 


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  • Checkout Success Path: Please provide webpage URL of checkout success. I.e., "checkout/onepage/success". 
  • Order Total Calculation: Provide the order total either as the value of Magento Subtotal or Magento Grand Total. 
  • Exclude Tax From Transaction: Select "Yes" if you want to exclude tax from the transaction amount. 
  • Exclude Shipping From Transaction: Select "Yes" if you want to exclude shipping from the transaction amount. 
  • Persistent data layer expiry time: Provide values in minutes to persist (cookie) data layer. 
  • Use Secure Cookies: Set "Yes" to share the cookie as a secure cookie. Your website must be with HTTPS to use secure cookies. 
  • Is Allow Not Logged In customer: Set "Yes" to allow secure cookie for not logged in customers. 


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  • Provide "Public ID" (it can be found in your GTM account) to generate tags, triggers, and variables for GA4. It will be helpful to import the same to Google Analytics Panel. 


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titleSteps to Import Container using JSON file
  1. Go to your Google Tag Manager Dashboard and access the Admin section and choose Import Container
  2. Click the Choose container file option and navigate to the JSON file you previously prepared and downloaded. Then, select a workspace (existing or new) and an import option.
  3. When you import your container, you will be given the option of merging the imported content with the selected workspace or completely overwriting it. Overwriting the specified workspace will delete all of the workspace's current tags, triggers, and variables and replace them with the imported container.
  4. After importing the generated JSON, a preview will appear, informing you of the number of modifications made to the container. Tags, Triggers, and Variables should be added or altered in varying quantities based on your Magento Admin settings. After you click Confirm, you should be finished importing your preferences. 



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